About Byrdi™ golf
Our tagline is our best expression of the reason we exist. To see that every golfer, regardless of age, gender or experience, feels their very best on and off the course.
A great day on the course can be as much about the experience before and after the game as it is about the game itself. And how you feel can have a profound effect on all three. That’s why every product we make starts with creating the best total golf experience possible, designed to enhance the sport you love — creative, innovative and well-made products for on and off the course.
How you feel is everything™
VISION STATEMENT
To make every golfer more comfortable and cared for everywhere the game is played.
MISSION STATEMENT
To advance the golf experience with innovative apparel and accessories designed and produced to amplify every player's abilities, comfort, convenience and style.
Byrdi™ THE LOGO CONCEPT
Byrdi is the Welsh word for birdie, representing the roots of its founder. The circled 3 in the logo represents the scorecard marking for achieving a Byrdi on a par four. Byrdi, the word, comprises five letters representing the five par fours found on a traditional golf course’s front and back nine.
Our apparel will focus on two key product initiatives. A product line of PERFORMANCE GOLF APPAREL for on-course functionality and a line of LIFESTYLE GOLF APPAREL that keeps your heart and mind engaged in golf
OUR PERFORMANCE & LIFESTYLE APPAREL STRATEGY
The PERFORMANCE GOLF APPAREL line will include products that you can wear on the hottest of days, to the coolest, windiest or rainiest. Apparel that will work with you to combat the elements, so you can swing with ease and keep your mind where it should be, on the game. We’ll utilize technology and a mix of fabrics to ensure the best blend of comfort and flexibility is achieved. If a golf shirt can increase your swing speed, rest assure, we are at the drawing board figuring it out.
PERFORMANCE GOLF APPAREL
The LIFESTYLE GOLF APPAREL line will build on your stories and emotions from the games you’ve played, the Byrdi™ putts you’ve drained or the could ‘ve - should’ve shots. If you’re sitting around with friends or relaxing on your own, our goal is to engage those memories through our lifestyle assortment. Put that Byrdi™ t-shirt on while BBQ'ing, you know, the one you wore on the drive home from playing your best round this year… you’ll see what we mean.
LIFESTYLE GOLF APPAREL
Our accessories will focus on two key product initiatives. A product line of ON-COURSE ACCESSORIES for functionality as an extension of your apparel and a line inspired by THE 19TH HOLE, which keeps your memories and stories close at heart.
OUR PERFORMANCE & LIFESTYLE ACCESSORY STRATEGY
Golf accessories on the course can make the game seamless or become bag filling gadgets that get in the way. The Byrdi™ golf on-course accessory philosophy is simple, if the accessory isn’t easy to use or doesn’t make your interaction with it efficient and effective – we just won’t provide it. The accessories we provide will be an extension of your apparel, and aid in the game at hand. Now we aren’t talking about hats, belts or socks here, those products fall in our apparel line. You want to think, ball markers, tees, golf gloves and so forth. You wear them, carry them on you, or maybe they help you battle the elements.
ON-COURSE ACCESSORIES
We assume you know what the 19th hole is. As the saying goes, when you are finished the round, there is always the 19th hole waiting for you. This category of Byrdi™ golf is dedicated to the stories and memories that follow the game. The products will focus on the tools you may use in sharing your day; all things Whisky and Cigars with a blend of the new & aged designs. The beginning of our journey will be on the accessories that aid in enjoying Whisky & Cigars, but, be sure to stay connected to us, as we are pretty confident that one day, you will sip on a Byrdi™ Whiskey or draw on a Byrdi™ Cigar.
THE 19TH HOLE
How you feel is everything™
Changing Lives - Simply by Shopping
In 2022 our goal at Byrdi™ golf is to achieve 100,000 impacts. Which means, together we'll have donated and positively impacted 100,000 lives through Clean Water, Nutritional Meals, Shelter, Healthcare and Education.
The below chart shows our progress to date.